Kevin Vogelsang

In my previous post, I shared a few thoughts on good writing. I realized I forgot the most important element of good writing:  Voice.

“Voice” reflects the character of the messenger, and the character of the messenger needs to match the content.  “The messenger is the message.”

We encounter the importance and effectiveness of Voice all the time.  For instance, a given statement is much funnier when said by a funny person.  The reasons why are very difficult to put a finger on.

Creating the right “Voice” requires a masterful use of the right language. It requires the writer to wield the most subtle aspects of communication.   But more than that, it also requires the writer to build a relationship with the  reader.

The most difficult aspect of Voice is consistency.  The writer really has to step into the character of the messenger for the entirety of the work.  If there’s a deviation, there needs to be a clear reason.  The reader will notice the chance and will expect it to mean something.  If it doesn’t, they’ll be left confused.

Let me know your thoughts on good writing.

-Kevin
1.14.2009