Back in high school, I came across an article in Wired Magazine that sported this illustration:

(I was able to find the picture, but not the article for some reason….)
The article focused on the attributes of the left brain (analytical) versus the right brain (intuitive, holistic) and why we will and must focus more on “right brain skills.” The fear of outsourcing jobs to other countries was running very high, and the authors’ maintained that in order to maintain economic prowess we will have to better foster the right brain. It’s easy to outsource methodic tasks. It’s hard to outsource the creation of a brilliant new idea.
This article led me to take a more conscious interest in creativity. Furthermore, I’m very excited by the prospects of creativity.
One thing I’ve learned since paying more attention to creativity: We have no idea what it really is. But, we know it when we see it.
When we encounter something creative, it seems to come from another planet. “Who came up with this?” , “I would’ve never thought of that”, “Brilliant!”, “Beautiful”, “Well that’s stupid,”–these are all reactions to creativity.
To provide some sort of definition, here’s the safe and broad definition from Sir Ken Robinson: the ability to generate new ideas of value. (Paradoxically, the best way to come up with valuable ideas seems to be to have many ideas.)
The definition has a critical point. Creativity leads to value.
So why am I so interested in creativity? And why should you be more than ever?
We are now starting to gain widespread access to powerful tools that allow us to transfer creativity into value and fully realize the potential of individual creativity. We’re on the cusp of a new era of creation**. This is why I’m constantly going on about open source hardware, open data, open government, open source software, DIY Bio, and new fabrication tools.
The Creatives are here and now they’ve got the tools they need to learn almost anything and, soon enough, make almost anything. The Creatives can now more quickly and easily get into a position that allows them to create, which is both exciting and dangerous.
-Kevin
3.22.2010
**When we use the term “creation” and “create”, it’s a little pretentious and potentially very off base. We don’t truly create (read: “make something out of nothing”). We innovate (“combine things in new ways”) and construct (“put things together”). The cognitive of ability we refer to as creativity is largely rooted in the ability to make distant and unlikely connections between concepts. Consequently, I think it’s important to keep our humility and bear in mind that true “creation” is something left only to the gods and higher powers.
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