Persona: a "social mask"

I’ve met a lot of people in my short life.  Many of these people have been very successful.  They owe much of their success to their strong and magnetic personalities.

“Personality” is a complex thing.  And on the surface, our personality not only “changes” over time, but it also changes depending on context.  We shift gears according to our environment: we’re very different at work or with our college buddies or in front of a crowd.  Moreover, we’re not necessarily conscious of these shifts.  Our personality seems to have many faces.  These many different faces are called personas.

Personas are shared between people; you’ll find certain personas in more than one place.  This shouldn’t come as a surprise.  A persona is simply a cohesive package of behaviors.  And people certainly “rub off” on each other.

I find this deeply intriguing.  And over the years, as I’ve watched people, I started noticing patterns in these personas.  Specifically, I found certain personas to be especially powerful.

In my book, I highlight 10 powerful personas, personas that really stand for something and enable people to do great things. Here’s a few:

• The Artist
• The Cocky SOB
• The Helping Hand
• The Man in the Arena

I highlight these personas with a purpose, not merely for the sake of exploration.  If we learn to recognize these personas in other people, we’re more likely to be influenced by them, and therefore more likely to spread their valuable characteristics. This is a very good thing.

I’ll be announcing the release date soon–stay tuned.  Follow me on Twitter (@KevinVogelsang) for updates.

I hope you’ll check it out.  To date, this will be the most important thing I’ve done.

-Kevin
2.3.2010